A festival event has lit up the “beer economy” in Gangcheng, and a grand upgrade has unlocked a new economic traffic code. From August 7th to 11th, the 2024 Second Jinan Gangcheng (Xinzhuang) National Off-Road Racing and Delburg Beer Carnival was held with great enthusiasm in Xinzhuang Sub-district.
This event brilliantly combined elements of racing, food, music, and entertainment. From exciting cultural and tourism promotions to fun interactive experiences and energetic performances, the carnival delivered an unforgettable experience, showcasing Gangcheng's rich history, culture, and beautiful landscapes to all attendees.
During the five-day event, crowds filled the venue every day. By day, visitors experienced the thrill of speed and passion through off-road racing. By night, they relaxed with cold beers and tasty local delicacies. "I tried crayfish, barbecue, and lamb skewers with beer - it was amazing!" one local resident shared, adding that both he and his family were thrilled to be part of the beer festival.
The carnival's excitement had a spillover effect, boosting traffic in nearby restaurants, tourism, and accommodation industries, with overall sales exceeding the same period last year. “During the festival, our countryside homestay at Jimu Mountain was fully booked. We received numerous calls for room and meal reservations every day,” said Shang Qingwen, Director of Dagou Village.
Zhang Tianyi, a tourist from out of town, remarked, “Picking fruits, camping, drinking beer... Gangcheng offers such a variety of activities. My three-day trip was packed with fun!”
The five-day festival attracted over 124,000 visitors and generated a total tourism income of 2.162 million yuan. On-site beer sales reached 13.2 tons, totaling more than 270,000 yuan; 53 vendor stalls earned over 820,000 yuan; children's amusement facilities brought in over 340,000 yuan; and accommodations and restaurants in Xinzhuang were nearly full, generating over 600,000 yuan in revenue.
In recent years, Gangcheng has continuously innovated to promote consumption by hosting various unique events. These efforts have created new integrated cultural, tourism, and commercial consumption scenes, fostering a lively consumer environment and experience. The goal is to make urban and rural areas buzz, draw crowds to business districts, ignite nighttime consumption, and enhance the joy of everyday life for the people.